About Us


Prestige Group’s Senior Housing Division is the premier Senior Housing and Healthcare Facility brokerage firm.

We specialize exclusively in the sale, lease or financing of Senior Housing and Healthcare Facilities like:

  • Independent Living Facilities
  • Assisted Living Facilities
  • Skilled Nursing Facilities
  • CCRCs
  • Alzheimers/Dementia Facilities
  • Senior Apartment Communities

Our singular focus on the Senior Housing market makes us the best choice to market and sell your facility. We are entrenched in the market ~ we are experienced ~ we have a proven track record of success!

Exterior Apartment Building
"What was most impressive was your commitment to me; how you faced Buyer and Seller challenges with a unique sense of purpose. Your unwavering work ethic brought the deal to a close. A work ethic supported by your constant communication and availability."

-- Charles Whitehead, Chestnut Hill Manor ALF




We are exclusively focused on the sale and lease of Senior Housing and Healthcare facilities.

We are tenacious in championing and steering the transaction to a successful conclusion:

  • Industry Expertise and Specialization
  • Proven Results – tens of millions of dollars in transaction value
  • Regional and National Marketing Campaigns
  • 25+ Years of Progressive Deal Making Experience
  • High Profile Offering Brochure
  • Extensive Sales Channels – extensive contacts with public companies, REITS and private firms
  • Personalized Service
  • Quality ~ Prestige Group’s Senior Housing Division Produces High Caliber, Non-Cookie Cutter Offering Memorandum
  • Non-stop Facilitation – Our relentless commitment to guiding the transaction to closing differentiates us from other brokerage or consultancy firms whose involvement is limited to making introductions. We are there to provide advice & strategy and close the deal for you.

We understand the entire scope of issues affecting the Senior Housing market:

  • Valuation of facilities
  • Staffing
  • Census
  • Private pay Medicare vs. SSI
  • Governmental regulations and licensing
  • Marketing
  • Creating upside potential for buyers


We bring our experience and our proven track record of successful transactions to your facility. Our experience ranges from complex institutional sales, portfolio transactions as well as individual facilities. All of our deals are treated with the same level of professionalism, respect and confidentiality. Our proven marketing system is tailored to your facility.

Read more about our "Proven Marketing System".


We are extremely well respected throughout the industry by investors, operators, bankers, attorneys and consultants. Our local, regional and national contacts are deep. This will enable us to find the right buyer at the highest price for your facility.


Our dedication to the Senior Housing Market enables us to deliver successful results to our clients. With tens of millions of dollars in transaction value we know how to properly value a facility. We often net our clients more than they had even anticipated.


Richard Natow

Richard Natow

President and Founder

Richard Natow is true to the entrepreneurial spirit! After owning a successful marketing and advertising company Richard entered the real estate business and quickly developed a niche of selling land to builders and developers and marketing the new home developments. Richard understands the benefits of diversification and began investing in commercial and investment properties including senior housing.

Richard founded Prestige Group in 1987. His diverse real estate background, including sales, marketing, investment and development gives him an understanding of the entire scope of the real estate industry.

An open door policy with management, sales and administration allow for a collaboration of ideas and problem solving techniques to ensure a positive, success oriented environment to benefit our clients. Being a principal in a Senior Housing facility gives him the unique, invaluable, perspective of understanding a transaction from all sides.

Contact Richard Natow: RNatow@PrestigeGroup.com or 800-866-5876 ext. 111


Jim Baranello

Jim Baranello

Vice President

Jim concentrates his efforts in the senior housing & healthcare sector as well as the multi-family field of commercial real estate. Jim received his Pennsylvania Real Estate License in 2013 and is a member of Suburban West Realtors Association. He has since earned many notable assignments. Jim is committed to serving his clients unique needs by advising them in the acquisition, disposition and development of their real estate assets.

Jim holds a Bachelor of Science in Sports Business Management from Immaculata University. During his studies he played for Immaculata's lacrosse team where he was the team captain for four years. He brings this same determination and drive to his professional life.

Contact Jim Barenello: JBaranello@PrestigeGroup.com or 484-995-6114 (Mobile) or 800-866-5876 ext. 106


Joe Shallow

Joe Shallow

Vice President

Joe specializes in the complex field of sales and marketing of senior housing and healthcare properties. He also focuses on the multi-family market in the Philadelphia region with a primary focus on West Philadelphia and the western suburbs.

Joe is committed to building lasting relationships of value with his clients.

A native of the Main Line of Philadelphia, Joe attended Cabrini College where he earned a Bachelor of Science in Business and a minor in Marketing. He was a starter on Cabrini’s highly ranked lacrosse team.

Joe has been a guest lecturer at the college level. He spends his personal time doing many philanthropic activities as well as coaching a local club lacrosse team.

Joe has earned the coveted and highly respected rank of Eagle Scout. He brings the same attributes needed to become an Eagle Scout; discipline, integrity, hard work, intelligence, to his real estate career.

Contact Joe Shallow: JShallow@PrestigeGroup.com or 610-701-1133 (Mobile) or 800-866-5876 ext. 123


Shelby Simmons

Shelby Simmons

Vice President of Operations, Project Coordinator

Shelby is responsible for overall team coordination. She directs the marketing efforts, manages the administrative and settlement coordination departments to keep the transaction on track as well as being responsible for the financial administration of Prestige Group.

With the unique perspective of having extensive corporate sales experience and being an experienced licensed real estate agent as well as having a BA in Communications with concentration in advertising; Shelby’s well rounded experience is advantageous to fulfilling our client’s goals of a successful transaction. In over 20 years at Prestige Group, Shelby has been involved in all facets of managing, marketing and coordination of projects. Shelby understands the complexities and nuances involved in Senior Housing and Healthcare sales. Her goal is to guide her team to provide our clients with personalized service and results oriented solutions.

Contact Shelby Simmons: SSimmons@PrestigeGroup.com or 800-866-5876 ext. 110


Brian Donnelly

Brian Donnelly

Analyst & Sales Team Support

Brian is new to the commercial real estate industry.

He supports the sales team at Prestige Group with detailed research, analysis and assessment of business opportunities and client management and retention.

Local to the Philadelphia area, Brian is earning his Bachelor of Arts from Temple University.

Brian is a crucial member of the Prestige Group sales team.

Contact Brian Donnelly: BDonnelly@PrestigeGroup.com or 484-682-7577 (Mobile) or 800-866-5876 ext. 114


Mission Statement

With a commitment to excellence unparalleled in the industry, Prestige Group, Senior Housing Division is dedicated to providing our clients excellence and professionalism in Senior Housing brokerage. Teamwork, creativity, continued education, technology, cultivated relationships and a vigilant eye on market trends enable us to be on the forefront of the senior housing market place.

An independently owned and operated company, Prestige Group Senior Housing Division has the flexibility to meet the demands of the ever changing market.

More information about Prestige Group Inc.


"Thank you for your efforts in the recent sale of our Philadelphia property. Your level of professionalism and reliability was greatly appreciated. It became apparent rather quickly to us that you were the right person for the task. We would, without hesitation, recommend you to anyone that is selling or looking to purchase a nursing home."

-- Timothy Bonjo – Regina Nursing Center